Zee Business, India’s premier business news channel, has achieved an extraordinary milestone by reaching an all-time high in viewership, solidifying its status as the country’s leading business news channel with an impressive 77.4% viewership market share. This record-breaking viewership reflects Zee Business’s commitment to excellence in financial reporting, providing viewers with in-depth live updates, expert insights, and exclusive coverage from key financial hubs etc.
Recent data from BARC (HSM-22+ Male ABC | Week 41’24 | 0600-2400 Hrs. | 4 Weeks Rolling Average) reveals that Zee Business commands a remarkable viewership share, far surpassing its peers. With a 77.4% market share, the channel leads the pack significantly, with CNBC Awaaz at 21.9%, CNBC TV18 at 0.5%, and ET Now at 0.2%. This milestone also showcases Zee Business’s dedication to delivering timely, accurate, and comprehensive financial news and analysis, making it the preferred choice among India’s business audience.
The celebration was attended by several influential figures in the financial sector, including Mr. Raamdeo Agrawal, Chairman & Co-Founder, Motilal Oswal Financial Services Ltd., Mr. Navneet Munot, MD & CEO, HDFC AMC, Mr. Sundararaman Ramamurthy, CEO, BSE, and Mr. Ramesh Damani, Member, BSE.
Commenting on this milestone, Mr. Anil Singhvi, Managing Editor of Zee Business, stated, “At Zee Business, we understand that our viewers are not just looking for information; they seek knowledge and insights that can influence their financial decisions. This accomplishment reflects our relentless pursuit of quality journalism, where every report, analysis, and update is crafted to meet the highest standards of accuracy and relevance. As we move forward, we will continue to innovate and adapt our content to ensure we remain at the forefront of financial news in India.”
Mr. Pankaj Rai, Business Head of Zee Business, added, “This achievement of a 77.4% market share is a significant recognition of our dedication to providing accurate and impactful business news. At Zee Business, we will continue to strive for excellence in our content, ensuring that we not only inform but also empower our viewers to navigate the complexities of the financial world. We are grateful for the support of our audience, which motivates us to raise the bar even higher.”
As Zee Business celebrates this remarkable peak in viewership, the channel remains focused on expanding its reach and delivering even more engaging, insightful, and impactful business news to its growing audience. This achievement underscores Zee Business’s role as a reliable partner to the business community and a vital source of information for anyone invested in India’s economic growth story.
Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 18 news channels in seven different languages, reaching more than 528+ million viewers through its linear and digital properties
