Zivame harnesses the power of mirrors to promote an essential cause: encouraging women to perform self-examinations for early breast cancer detection
In an effort to raise breast cancer awareness, Zivame launched the “Check Yourself Out” campaign, a reinterpretation of the everyday act of self-reflection in front of the mirror.
Zivame harnesses the power of mirrors to promote an essential cause: encouraging women to perform self-examinations for early breast cancer detection. This innovative approach amplifies the impact of a routine act, ultimately fostering proactive health awareness.
Zivame has adorned the mirrors in their fitting rooms with Pink Ribbons and co-branded stickers, featuring the campaign’s hashtag #CheckYourselfOut and a QR code that leads to a landing page. This landing page provides step-by-step guidance on self-examination and shares intriguing data about breast cancer. To expand the campaign’s reach even further, Zivame has strategically placed co-branded QR codes on mirrors in top 33 malls across the country.
Zivame has also joined hands with Manipal Hospitals to further incentivise consumers to proactively test. In a unified effort to champion the cause of breast cancer awareness, Zivame, Manipal Hospitals, and SAP organised a Walkathon that took place on October 18. The Walkathon with 250+ people participating, further raised awareness about the importance of regular self-examination and mammography in the fight against breast cancer.
Khatija Lokhandwala, Head – Brand Marketing, Zivame, said, “The campaign encourages every glance in the mirror to be a moment of self-care and empowerment. It not only encourages women to embrace their unique beauty but also nudges them to regularly self- examine since early detection is key.”
Zivame campaign:
