The ‘Cycle Three in One Agarbathi’ campaign captures the essence of prayer and worship
Cycle Pure Agarbathi launched a new campaign ‘Cycle Three in One Agarbathi’.
The core message of the campaign revolves around the benefits of health, wealth, and happiness, all bundled in a single pack of agarbathi.
The ‘Cycle Three in One Agarbathi’ campaign captures the essence of prayer and worship.
The campaign comprises four distinct ads, each underscores the intrinsic connection between prayer and the fundamental aspirations, effectively highlighting their significance.
Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said, “A few decades ago, cycle created the original three-in-one agarbathi, that has inspired a slew of three in ones in its wake. The original three in one was conceived with three unique fragrances created in house, to cater to people’s need to change fragrances to suit different occasions. Three fragrances for three universal prayers of health, wealth and happiness. Cycle Three in one is synonymous with the category of agarbathi itself. Across the Indian landscape, the haldi kumkum gradient is universally recognised as agarbathi for prayer. We are humbled to have achieved this iconic status and association in people’s minds. The current campaign hopes to convey the core prayers the product symbolises.”
Jagdish Acharya, Founder and Creative Head, CTC, said, “Cycle 3 in 1′ encapsulates the idea of combining three agarbathies into one, representing a trinity of blessings – good health, wealth, and happiness. This inventive product with its three exclusive fragrances serves as a conduit for drawing these blessings nearer. Each advertisement we have crafted employs a distinct tone – ranging from playful and heartwarming to deeply moving and vibrant – with the aim of creating a memorable impact in the minds of the people.”
Cycle Three in One agarbathi film 1:
