India brought home the three metals for the Transformative Business Impact from London International Awards 2023
London International Awards announced the Winners and Finalists for Transformative Business Impact and Creative Use of Data.
The jury awarded 35 Statues in Transformative Business Impact and 18 Statues in Creative Use of Data.
From India, VMLY&R, Mumbai bagged a silver in Commercial Transformation: Customer Experience for Unilever titled “Suvidha Centre”. It also won another silver in Community and Government Transformation: Sustainable Government and Community for Unilever titled “Suvidha Centre”
BBDO India, Mumbai won a Bronze in Commercial Transformation: Purpose for Ariel India titled “Silent Separation #ShareTheLoad”.
The Transformative Business Impact category celebrates the creativity that is enduring in transforming a business, including its operations, services, products, internal experiences, and customer experiences. The jury awarded a Grand LIA, 11 Gold, 12 Silver, 11 Bronze Statues and four Finalists. Draftline, Shanghai won the Grand LIA this year, for their work created for Corona titled “Corona Extra Lime”.
The Jury President, Adam Ferrier, shared, “What was interesting about the Grand LIA winners is that they were for big brands that use the infrastructure of their brands to have a massive impact with various communities.”
“In complex categories such as Transformative Business Impact and Creative Use of Data, the value of no pre-judging and the jury members seeing all the work becomes even more apparent and the metal awarded reflects this,” stated Terry Savage, LIA Chairperson.
