Lalit Sakurkar and Yuvraj Gorule become Group Creative Directors
Scarecrow M&C Saatchi elevates Kapil Tammal as national creative director and Lalit Sakurkar and Yuvraj Gorule as group creative directors.
Tammal has been a part of Scarecrow M&C Saatchi since 2011. Having previously worked with the founders Manish Bhatt and Raghu Bhat at McCann, he was brought on board by Scarecrow Communications in 2011, wherein he was given the designation of Senior Creative Director.
Tammal was also Executive Creative Director at DDB Mudra Group for a brief period from 2016 to 2018 where he worked on brands like Johnson & Johnson, Stayfree, Kwality Wall’s and Clean and Clear.
He returned to Scarecrow M&C Saatchi as Executive Creative Director and Creative Head in 2018.
Apart from also being one of the oldest members of Scarecrow, Sakurkar is what one may call a dreamer, starting off as an office boy to becoming Economic Times Hot Young Creatives, 2014, he paved his way into becoming an Art Director at the agency in 2011.
He left the agency for a brief period in 2016 to join DDB Mudra Group as Group Head where he worked on brands like Stayfree, McDonalds, Kwality Walls. He rejoined Scarecrow M&C Saatchi as Group Head in 2018.
At Scarecrow M&C Saatchi he led the creative team on several brands including Ugro, Reliance Jewels, Wagh Bakri, &Pictures, Zee Khana Khazana and Adani Total.
Starting off as a studio artist, Gorule’s eye for art direction led to the discovery of his talent and him becoming an art director at the agency.
Manish Bhatt, Founder Director, Scarecrow M&C Saatchi, said, “Culture is never constant; it keeps evolving. Together the three shall hold the responsibility of leading the agency forward by preserving the culture that it’s built on while also creating and curating new means of creativity and craft in the field of advertising.”
