VML: Paving the Way for Creative Excellence in Asia-Pacific In a strategic move, VML, a global brand, customer experience, and commerce agency, has unveiled its new in-market leadership team for the Asia-Pacific (APAC) region, excluding India. The announcement aligns with the unification of WPP creative agencies Wunderman Thompson and VMLY&R to create VML, an advanced creative company. With a focus on delivering best-in-class support for its clients, the new leadership structure brings together over 5000 employees across 25 offices in 13 markets in APAC.
Leadership Restructure: Aiming for Best-in-Class Support The article features the appointment of market leaders equipped with robust local knowledge and expertise in customer experience, brand experience, and commerce. The restructuring, effective from January 1, 2024, is spearheaded by the newly appointed VML APAC co-CEOs, Audrey Kuah and Yi-Chung Tay. While principal offices are established in Mumbai, Shanghai, Singapore, and Sydney, the Indian leadership will be unveiled in Q1 2024.
VML’s Diverse Client Portfolio in APAC : With blue-chip clients such as Ford, The Coca-Cola Company, HSBC, Unilever, Nestle, GSK, and Zespri, VML boasts a diverse range of partnerships across various industries in the APAC region. The repeated use of “VML” in this article emphasizes the brand’s continued commitment to excellence and innovation as it evolves into an advanced creative company.
India’s Key Role in VML’s Strategy : While the APAC leadership is taking shape, VML recognizes India as a key market and is dedicated to ensuring the selection of capable leaders to lead its teams. The article reiterates that India’s leadership will be officially announced in Q1 2024, underscoring the importance the company places on this market.
Leadership’s Vision for VML in APAC : Audrey Kuah and Yi-Chung Tay express excitement about introducing the new APAC leadership team, highlighting the unique opportunity to redefine creativity and set the stage for more innovative and effective work. The co-CEOs stress their dedication to creating connected brands that resonate with consumers and drive growth for clients, emphasizing VML’s commitment to providing unparalleled solutions in the region.
VML’s Evolution and Commitment to Excellence : VML’s announcement of its new leadership in the Asia-Pacific region marks a significant step in its evolution as an advanced creative company. The repeated use of “VML” throughout this article reflects the brand’s prominence and commitment to delivering excellence in customer experience, brand experience, and commerce. As the company forges ahead with its strategic vision, the anticipation builds for the unveiling of India’s leadership in Q1 2024, underscoring VML’s holistic approach to leadership excellence across the APAC region.
