BARC Ratings process even though transparent regional advertisers are lost with fake TV ratings
Television rate card fixed by TV ratings. Its One of the parameter. Now in India TV ratings. But nowadays most of the channels are participating manipulate BARC ratings. So advertisers loss so much of money with this fake ratings.
BARC strictly conducted this rating process. But some mob doing their business with Televisions. Pan India this kind of business is running. So this kind of activity affected on advertisers. Some channels have performed with poor content, but rating wise they are in strong with top competitors. So theirs rate card is also increased in spite of hike ratings.
Not only regional brands, even national brands also losing huge money with this kind of ratings. So many complaints raising to BARC on manipulate ratings. BARC also continuously keep on eye. Every time they are changing theirs policies to controlling manipulate ratings.
How to aware Advertisers:
Advertisers must be aware on latest happening on Television content modifications. If you believe that channel is delivering good content then only you accept the ratings figures. This is the only way yet now to prevent advertisers money loss.
mailus@audiencereports.com
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