Mumbai – Renowned filmmaker, spiritual leader, and founder of Approach Entertainment and Go Spiritual India, Sonu Tyagi, has spoken out against the disturbing act of animal cruelty that occurred during the release of Jr NTR’s film Devara: Part 1. The incident, where a goat was sacrificed as part of fan celebrations, sparked widespread outrage online, with many, including South actress Vedhika, condemning the violent act.
Sonu Tyagi, an advocate for animal rights and ethical practices, expressed his deep concern over the event. Known for his spiritual commitment to compassion and non-violence, Sonu Tyagi condemned the use of animals in fanatical displays of celebration and called for stricter enforcement of animal protection laws in India.
“This act of violence against an innocent animal is not just shocking, but also deeply disturbing,” Sonu Tyagi said in a public statement. “As fans celebrate their love for cinema, we must remember that this passion should never come at the cost of cruelty to living beings. This form of worship or celebration through bloodshed is not only unethical but also against the spiritual principles of compassion that bind us as human beings.”
Sonu Tyagi, who has co-produced the acclaimed spiritual web series Two Great Masters, based on the teachings of Swami Vivekananda and Paramhansa Yogananda, further emphasized the importance of kindness toward animals. As the founder of Go Spiritual India, a spiritual organization promoting ethical and conscious living, and Approach Entertainment, a leading entertainment and media company, he underscored the role of spiritual values in shaping society’s behavior toward all forms of life.
“India has a rich tradition of spirituality and non-violence, as taught by Mahatma Gandhi and other great spiritual leaders. It’s time we embrace these values in our daily actions and stand firmly against such inhumane practices,” he added. “I urge Jr NTR and others in the film industry to speak out against this brutality and promote more peaceful, thoughtful ways to celebrate.”
The incident during the release of Devara has ignited a debate online, with many netizens calling for accountability. Actress Vedhika, in her emotional response, echoed similar concerns, urging organizations like PETA to take legal action against those responsible.
Sonu Tyagi’s organization, Go Spiritual India, is actively involved in promoting a cruelty-free and vegetarian lifestyle through its Go Veg campaign. The organization also runs various philanthropic initiatives, including food distribution programs and welfare drives, aimed at fostering compassion and service in society.
“As a filmmaker and spiritual seeker, my goal has always been to inspire and uplift. Cinema is a powerful tool for social change, but we must be responsible with how we celebrate and consume it. Let’s promote love, not violence, in all its forms,” Sonu Tyagi concluded.
Under the leadership of Sonu Tyagi, Go Spiritual India is dedicated to spiritual awareness, mental health advocacy, and philanthropy. The organization’s initiatives extend to spiritual tourism, events, media, organic practices, and various social causes, all aimed at promoting a harmonious and balanced lifestyle.
Approach Entertainment Group is a premier entity specializing in Celebrity Management, Film Productions, Advertising & Corporate Film Solutions, Film Marketing, and Events & Entertainment Marketing. Complementing these core services, Approach Communications serves as a leading PR & Integrated Communications agency, catering to diverse sectors including Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. The group’s excellence and commitment to quality have been recognized through numerous prestigious awards, such as The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award.
At the helm is Sonu Tyagi, an award-winning writer, director, and producer with a wealth of experience working with top advertising agencies and media houses across India. A graduate in Psychology, Sonu Tyagi further honed his expertise through courses in Advertising Management, Journalism, and Filmmaking. Under his visionary leadership, the group has established a strong presence across major cities including Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad.
The group also runs a specialized unit, Approach Bollywood, a Bollywood Newswire & Content Dissemination platform, enhancing its reach and influence within the entertainment industry. Beyond its commercial ventures, Approach Entertainment Group is deeply committed to spiritual and social causes through its non-profit organization, Go Spiritual India.
Go Spiritual India is a charitable spiritual organization dedicated to philanthropy, spiritual awareness, mental health, wellness, organic living, spiritual tourism, events, media, and various social causes. It stands as a beacon of spiritual enlightenment and humanitarian service, fostering holistic well-being and promoting compassionate living on a global scale.
Devara: Part 1 has drawn significant attention for its high-octane action sequences and star-studded cast, including Jr NTR, Janhvi Kapoor, and Saif Ali Khan. While the film is expected to have a successful run at the box office, the dark cloud of this incident raises questions about the responsibilities of fandom and the role of celebrities in shaping public behavior.
