Anshita Mehrotra believes that sometimes the best business lessons are found outside the usual business environment. As the Founder of FixMyCurls, Anshita Mehrotra’s experience of travelling to New York became more than a change of location. It became an opportunity to question the assumptions that can quietly shape how entrepreneurs build brands.
Anshita Mehrotra points out that building a D2C brand within one country can create a comfortable bubble. Entrepreneurs naturally study competitors, follow market trends, observe customer behaviour, and build strategies around what appears to work locally. But Anshita Mehrotra’s observation from New York shows why stepping outside that environment can be valuable. Different markets can reveal completely different approaches to branding, customer engagement, and growth.
One of the most interesting lessons Anshita Mehrotra noticed was that established beauty brands were not necessarily following some of the practices that many businesses consider essential. Discount-led urgency and carefully planned influencer calendars may be common tools in one market, but they are not universal rules for building a successful brand. For Anshita Mehrotra, seeing these differences created an opportunity to rethink what is considered a fixed formula.
Anshita Mehrotra’s experience highlights an important principle for entrepreneurs: strategies are not always laws. They are choices shaped by circumstances, customers, culture, and business objectives. What works for one company may not automatically work for another. Anshita Mehrotra’s perspective encourages founders to understand the reasoning behind a strategy rather than simply copying the strategy itself.
There is also a deeper lesson in Anshita Mehrotra’s observation about the future consumer. As customers become more informed, their expectations can extend beyond products and prices. Branding, experiences, transparency, and the way a company communicates can increasingly influence how customers understand a business. Anshita Mehrotra connects this changing consumer mindset with the need for brands to challenge assumptions about what customers actually want.
For Anshita Mehrotra, travelling became a practical form of learning. It provided something that a strategy presentation or market report may not always provide: direct exposure to a different business culture. Anshita Mehrotra’s experience demonstrates why entrepreneurs can benefit from observing markets beyond their immediate surroundings.
Anshita Mehrotra also raises an important question for businesses operating in crowded markets: is the market genuinely too crowded, or are we simply looking at it from one perspective? That question can change how founders think about opportunity. Anshita Mehrotra’s journey suggests that new perspectives can reveal possibilities that were difficult to see from inside the familiar environment.
Ultimately, Anshita Mehrotra’s story is about curiosity and the willingness to question assumptions. For entrepreneurs, growth does not always begin with a new strategy. Sometimes it begins with seeing the world differently. Anshita Mehrotra’s experience shows that stepping outside the familiar can challenge old beliefs, expand perspective, and encourage founders to build brands according to their own understanding of the consumer rather than following a predetermined playbook.
