TBWA\Media Arts Lab has elevated Jonathan George to Senior Vice President, Creative in India. As Head of Creative for Media Arts Lab in India, he is tasked with overseeing the development and execution of all creative work for the region. Additionally, he will play an active role in aligning the region’s business objectives and strategic planning. Media Arts Lab is the bespoke global agency for Apple.
George will partner with Media Arts Lab’s Head of Strategy and Managing Director for APAC, Michaela Futcher, and report directly to the agency’s Global Chief Creative Officer, Brent Anderson.
“George has proved himself an exceptional creative leader and partner to clients and team,” said, Michaela Futcher, Head of Strategy and Managing Director for APAC. “He continues to level up expectations on work that can be made out of the region in craft and ideation. I am personally excited to have a partner in India of Jonathan’s calibre and terribly excited to think about what we’ll create next,” she added.
George joined the agency in 2021 and has since been working closely with the Singapore and LA offices to strengthen and grow the team and the creative output in India.
“George is a driven, pragmatic, and passionate leader spearheading culture-rippling creative for India and across the APAC region. He holds high expectations for the work and leads his team remarkably to stretch and reach for that Apple standard,” said, Global Chief Creative Officer, Brent Anderson. “George has impeccable taste and instincts, and he translates that into the initiatives he leads. He has the ambition and ability to overcome any challenges to harness cultural impact and define what the Apple brand is and will be in the Indian market. I am excited to see what will emerge from his continued creative leadership,” he added.
“Simple ideas, executed impeccably; Few have managed to make this mantra work as purely and powerfully as Media Arts Lab,” said, George. “The result has consistently been culture-defining work that sets the bar for creative excellence. I couldn’t be more excited to partner with some of the most talented folks in the industry and carry this philosophy forward into the work that we do in India,” he added.
