Reports say that the deal was bagged at a base price of Rs 358 crore
Fantasy gaming platform Dream11 has reportedly replaced Byju’s as the principal jersey sponsor of the Indian cricket team from July 2023 to March 2026.
Reports say that the deal was bagged at a base price of Rs 358 crore.
Byju’s replaced Oppo in 2019 when the smartphone brand wanted to hand over the remaining part of its sponsorship term after being a Team India sponsor for two and a half years.
In March 2022, the edtech firm extended its Team India jersey sponsorship deal with the Board of Control for Cricket in India (BCCI) till the end of 2023 for $55 million.
It quit after the end of the last financial cycle and reports say that BCCI invited closed bids for new sponsors on June 14. Dream11 was one of the major bidders.
The Indian men’s cricket team has been without a jersey sponsor ever since Byju’s exit.
