The new episode of the acclaimed series plugs Apple’s security features, all in some cinematic buffoonery.
Swiper no swiping! Apple has added to its widely celebrated ad series, ‘Underdogs’, with a new episode that punctuates the brand’s robust security system for its devices. In a high-octane chase between the ‘underdogs’ and tech thieves, the crew is seen chasing a stolen Mac.
Titled ‘Swiped’, the film starts with a virtual meet between a design team, who are in the process of pitching to a client. However, the Macbook containing the presentation is out in the hands of thieves, and the team is now on a mission to retrieve it.
The series, which has a Film Grand Prix from 2022 Cannes Lions to its name, is created by Apple’s in-house agency Marcon and production company Smuggler. Apple has previously created other similar works under the title ‘Apple at Work’, including films from 2019, and 2020 with the same cast.
