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Thursday, August 27, 2026

Advertising

 is a News and Analysis on Indian Advertising, Media and Marketing

etml-secures-digital-mandate-for-soultrees

ETML Secures Digital Mandate for SoulTree’s Online Presence

ETML, a Growth Advertising & Analytics Company, has bagged the digital mandate for SoulTree, an Indian Ayurvedic beauty and wellness brand.
moshi-moshi-secures-corporate

Moshi Moshi Secures Corporate Rebranding Mandate for Vijayanand Travels and Gillco Group

The mandate involves redefining brand narratives and imagery to enhance corporate identity and fuel business growth. Moshi Moshi, a...
leo-burnett-leads-the-way-for-india

Cannes Lions 2023: Leo Burnett Leads the Way for India; Ogilvy Mumbai Crowned ‘Agency...

On the fifth and final day, Leo Burnett added a Silver Lion to its tally while FCB added a Bronze, both in...
celebrating-india's-finest-at-cannes

Opinion: Celebrating India’s Finest at Cannes

Eight spontaneously recalled campaigns from India that also won at the Cannes Lions, of which six did not win a Gold but...
dove-empowers-womens-self-esteem

Dove Empowers Women’s Self-Esteem with Impactful Campaigns Spanning Geographies; Makes a Resounding Impact at...

The beauty-brand's 14 metals are for its campaigns that hold a mirror to society's ideas of beauty. Unilever's Dove...
dentsus-teeka-campaign

“Dentsu’s ‘Teeka’ Campaign Leaves a Lasting Impression at Cannes Lions 2023”

The agency has bagged three bronze metals at Cannes Lions 2023 with the campaign. 2022 was a flagship year...
meity's-rajeev-chandrasekhar-addresses

“MeitY’s Rajeev Chandrasekhar Addresses Concerns of Favoritism Following Inclusion of Influencers in Government-Backed Print...

Meanwhile, SEBI is to issue guidelines on the use of finance influencers by brokers and mutual funds. Rajeev Chandrasekhar,...
canara-hsbc-life-insurance-teams-up

“Canara HSBC Life Insurance Teams Up with Amazon Ads for an Innovative “On-Box Advertising...

A unique QR code is placed on the box which customers can scan to reach the Canara HSBC Life Insurance online buying...
empowering-women-to-overcome-everyday

“Zivame’s #Meetyourrightfit Campaign: Empowering Women to Overcome Everyday Struggles with Ill-Fitting Intimate Wear”

The brand has launched the OOH campaign to encourage women to find their right lingerie fit Zivame, the intimate...
samsung-unveils-captivating-campaign

“Samsung Unveils Captivating Campaign Highlighting the Power of Galaxy Watch with LTE”

The campaign has been conceptualised by Cheil India Samsung has released a new campaign on Galaxy Watch with LTE...

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