Jonathan George Promoted to Senior VP – Creative, India at TBWAMedia Arts Lab
TBWAMedia Arts Lab has elevated Jonathan George to Senior Vice President, Creative in India. As Head of Creative for Media Arts Lab...
Cannes Lions Entries Increase by 6% Compared to 2022; India Submits 809 Entries
The awards have seen an 18% increase in the number of entries directly by consumer product brand companies.
The...
Heineken’s Quirky Campaign Marks the Commencement of 150th-Year Celebration
The global campaign highlights how people have misspelled or mispronounced the brand over the years but are loyal to the brand.
TAM Media Introduces the New Evolution of Radio Listenership Measurement Platform – ‘RAM’
The RAM data via TRES Software empowers stakeholders in the radio industry with real-time data and actionable intelligence with the aim to...
Global Chess League Gets a Lead Agency: SG Alpine Warriors Chooses Buffalo Soldiers
Buffalo Soldiers, a new-age advertising agency, has been appointed by SG Alpine Warriors, a team participating in the inaugural edition of the...
Igniting Romance: Parle Kismi’s Latest Campaign Positions the Candy as a Catalyst
Krishnarao Buddha, senior category head, Parle Products, talks about the campaign and its positioning in India’s candy market.
Parle...
CCI Appeals to Supreme Court to Contest NCLAT Judgment in Google Case
Meanwhile, the European Union has recommended Google divest its lucrative digital ad business to address competition concerns
The Competition...
Promoting Advanced Safety: Polycab’s New TVC Encourages the Use of Green Wire
The TVC, conceptualised by Ogilvy, emphasises that wires are not just an electrical solution but a very vital component of every household...
Google Unveils AI-Powered Demand Generation and Video View Campaigns
These ad solutions use relevant, immersive creatives to drive action and conversions in the moments that matter
Google has...
Sandipan Bhattacharyya Takes the Helm as Chief Creative Officer at GREY South Asia
Sandipan Bhattacharyya, Managing Director & Chief Creative Officer, GREY group India, has been elevated to the newly created role of Chief Creative...
