Go Cheese Prioritizes TV Advertising Over Digital, Allocates 8% of Budget to IPL 2023
For Akshali Shah, executive director at Parag Milk Foods, the IPL has surpassed all expectations.
Go Cheese, from the...
“Collaborators Unite with a Shared Goal: Making the Idea Big!”
"Collaborators Unite with a Shared Goal: Making the Idea Big!"
On day 2 of Goa Fest, experts spoke about...
Rooter, Gaming and E-Sports Content Platform, Secures Investment from Globale Media
The growth round led by Lightbox, saw participation from Trifecta Capital, Pivot Ventures, Baldota Family Office, Denlow Private Trust, Venture Catalysts, and...
Unraveling the Pan Masala Ad Template: Understanding its Composition and Elements
While pan masala brands are moving from Bollywood celebs to cricketers, the brand message and positioning doesn't change. Here's why.
DaMENSCH’s Latest Ad Celebrates the Journey of Adulting.
#MadeForAdults is a campaign that urges men to embrace adulthood by opting for 'grown-up boxers' instead of cartoony ones.
Report: Voot-JioCinema Merger to Take Place Ahead of IPL.
The process has been set in motion, a media report says,
Viacom18 is likely to announce the merger...
Manish Kalra: Putting Customers First Drives Our New Content Slate.
ZEE5’s Chief Business Officer shares the network’s pan-India approach, media and content consumption trends and more.
As Zee Entertainment's...
Instagram Set to Unveil New Text-Based App, Resembling Twitter, in Upcoming Launch
The “leaked slide” of the new Instagram app hints that it is going to compete against Twitter
Instagram will...
Goafest 2023 Reveals Exciting Agenda and Impressive Speaker Line-up
Leading global advertising personalities like Nick Law - Global Creative Chairperson of Accenture Song and Ed Pank - Managing Director - of...
India Wins 19 Pencils and 37 Merits at The One Show 2023
Leo Burnett India Mumbai picks two Gold Pencils. DDB Mudra Group Mumbai bags one Gold
Agencies in India won...
