The social media video conceptualised by Tilt Brand Solutions is themed ‘Cut the Crap’, which echoes the aspirations and vibes of Gen Z buyers
MG Motor India announced its association with the actor Janhvi Kapoor and cricketer Ishan Kishan for Comet EV.
These two stars feature in a social media video with the theme ‘Cut the Crap’ which echoes the aspirations and vibes of Gen Z buyers. The video is conceptualised by Tilt Brand Solutions.
Udit Malhotra, Marketing Head, MG Motor India, said, “MG is a community-centric brand and through this association with Janhvi and Ishan, we hope to speak directly and engagingly with our Comet EV audience: the Gen Z. The video is a fresh take on this generation’s needs and underscores simply and clearly how the Comet EV perfectly suits their tribe. The Comet EV stands for everything that defines them – zippy, no-nonsense, new-age, and innovative.”
The Comet EV is the second EV in MG Motor India’s portfolio and has a range of around 230 km (certified battery range), on a single charge.
The campaign videos:
