Criteo is also expanding its retailer monetisation solution suite, offering retailers the means to tap previously unattainable demand by paving the way for the integration of marketplace and in-store monetisation technologies
Criteo announced the general availability of its self-service demand-side platform (DSP), Commerce Max, giving brands and agencies a single point of entry to retail media inventory onsite and across premium publishers offsite.
Criteo is also expanding its retailer monetisation solution suite, offering retailers the means to tap previously unattainable demand by paving the way for the integration of marketplace and in-store monetisation technologies.
Megan Clarken, CEO, Criteo, said “Our focus is enabling all commerce-driven companies to buy and sell audiences engaged in shopping. The process has to be frictionless, and it has to solve for fragmentation. With today’s launch, we’re equipping our clients with the right tools to cut through and connect in a more unified retail media ecosystem that ultimately creates more unity across the broader advertising marketplace.”
Billy Dyer, Club Team Shopper Marketing Lead, Unilever, said, “Through Criteo we now have one point of entry to a pivotal retail media network, all within a single platform – Commerce Max – that applies the same KPIs to retail media as those we use for our programmatic buys. “Combining onsite and offsite targeting enables us to focus media spend across a broader part of the shopper funnel while finding the most suitable audiences wherever they are.”
David Young, VP, CPG Partnerships, Shipt, said, “Shipt is known for having a unique member community that is loyal to our platform, and when coupled with Criteo’s onsite and offsite products and enhanced personalisation features in our full-funnel offering, advertisers have found it to drive an ever greater return for their ad spend.”
Mark Heitke, Director – Ad Products and Audience Strategy, Best Buy Ads, said, “We’re excited to be at the forefront of the rollout of the Commerce Max platform, starting with its initial testing phase and now its general availability. The platform offers a variety of onsite and offsite capabilities, giving our brand partners even more options to reach our audiences in meaningful ways.”
