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 is a News and Analysis on Indian Advertising, Media and Marketing

Olay's New Installment to #STEMTheGap Initiative Spotlights Urgent Need for Female STEM Role Models in India

Olay’s New Installment to #1STEMTheGap Initiative Spotlights Urgent Need for Female STEM Role Models...

India, 09 October, 2023: Did you know that India boasts the world's highest number of female STEM graduates at a commendable 43%? However,...
JioSaavn for Brands Launches Playbook to Aid Brands in Digital Audio Advertising

JioSaavn for Brands Launches Playbook to Aid Brands in Digital Audio Advertising

One of the ‘Sounds of Celebrations’ report findings reveals that 53.8% of listeners in JioSaavn consider music an essential part of...
PunToon Kids Collaborates with Doordarshan

PunToon Kids Collaborates with Doordarshan

PunToon Kids title "Piggy Bank" premiered on Doordarshan on October 3 PunToon Kids, the YouTube network of animation...
Vi Encourages Everyone to 'Be Someone's We' in Their New Campaign

Vi Encourages Everyone to ‘Be Someone’s We’ in Their New Campaign

Conceptualised by Ogilvy India, the campaign comprises of different slice-of-life stories that focus on situations that may make us feel left...
Asian Paints Guarantees Stain-Resistant Walls with Apcolite All Protek in New Campaign

Asian Paints Guarantees Stain-Resistant Walls with Apcolite All Protek in New Campaign

The Asian Paints campaign has been conceptualised by McCann Worldgroup Asian Paints has launched a TV commercial under...
Virat Kohli Stars in Luxor's Latest Brand Film for Lx Max Pen Ahead of ICC Cricket World Cup

Virat Kohli Stars in Luxor’s Latest Brand Film for Lx Max Pen Ahead of...

The film showcases the Luxor Schneider Lx max pen, the first brand launch as part of the Luxor Schneider partnership, signed...
Suhana Masala Unveils New TVC to Introduce Its Latest Spice Range

Suhana Masala Unveils New TVC to Introduce Its Latest Spice Range

The campaign Suhana Masala is guided by Altivyst Advisors, designed by Sideways Consulting, and produced by Corcoise films

WPP Collaborates with Shopify to Assist Clients in Scaling with Commerce Solutions

Shopify will collaborate with WPP on product development. Together, the companies will roll out global training and certification pathways for WPP employees
Meta Introduces GenAI Capabilities Customized for Advertisers

Meta Introduces Gen AI Capabilities Customized for Advertisers1

These capabilities will help Advertisers craft backgrounds, enhance images, and generate various renditions of ad copy, all derived from their initial content
Renowned Brand Strategy and Digital Marketing Expert, Kurien Mathews, Passes Away

Renowned Brand Strategy and Digital Marketing Expert, Kurien Mathews, Passes Away1

Kurien Mathews served the role of Chairman and Managing Director at Metal Communications along with Director at Rage Communications as well as...

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