“Study Finds Work Hours Dominate Audio Consumption, with 44% of Users Paying for Content”
57 pc video OTT users watch less than an hour a day, 18 pc watch over two hours. Findings corroborate a common...
“Enamor Awards Digital Mandate to Saatchi & Saatchi Propagate”
Publicis Worldwide India continues to be the brand’s mainline agency.
Saatchi & Saatchi Propagate has secured the digital mandate...
“Saatchi & Saatchi Propagate Wins Enamor’s Digital Mandate”
Publicis Worldwide India will continue to be the brand’s mainline agency
Saatchi & Saatchi Propagate, the specialist digital agency,...
“Sociowash Bags Creative and Production Mandate for Hyatt India Hotels”
Sociowash will enhance the social media presence of Hyatt India Weddings Instagram Page
Sociowash has secured the creative and...
“Meesho Enlists Deepika Padukone, Ranveer Singh, Ram Charan, and Trisha for their Latest Campaign”
Co-created with Moonshot, the campaign seeks to showcase how Meesho is able to deliver good quality at affordable prices
“MediaMath, Ad-Tech Company, Files for Bankruptcy Amid Failed Acquisition Negotiations”
The demand-side platform filed for bankruptcy last Friday. The clients and employees were then informed that MediaMath would shut down its operations...
“Troo Good Initiates Rs 10 Crore Full-Service Pitch Call”
The company said that the pitch is called to fast-track its vision of establishing a Pan-India presence
Troo Good,...
Rediffusion at 50: A Story of Independence and Hunger
The agency was launched on July 2, 1973 by Diwan Arun Nanda, Ajit Balakrishnan and Mohammed Khan.
Rediffusion, launched...
Meta’s Twitter Competitor ‘Threads’ Scheduled for Launch on Thursday
The platform will be linked to users' Instagram accounts
Facebook owner Meta said that its Twitter alternative 'Threads' will...
Hackathon 2.0 Event by The Minimalist Reaches Successful Conclusion
The second chapter of the event focused on the transformative power of Generative AI (Artificial Intelligence) in digital advertising
