“Troo Good Initiates Rs 10 Crore Full-Service Pitch Call”
The company said that the pitch is called to fast-track its vision of establishing a Pan-India presence
Troo Good,...
Rediffusion at 50: A Story of Independence and Hunger
The agency was launched on July 2, 1973 by Diwan Arun Nanda, Ajit Balakrishnan and Mohammed Khan.
Rediffusion, launched...
Meta’s Twitter Competitor ‘Threads’ Scheduled for Launch on Thursday
The platform will be linked to users' Instagram accounts
Facebook owner Meta said that its Twitter alternative 'Threads' will...
Hackathon 2.0 Event by The Minimalist Reaches Successful Conclusion
The second chapter of the event focused on the transformative power of Generative AI (Artificial Intelligence) in digital advertising
Zivame’s Latest Ad Campaign Empowers Women to Embrace Confidence and Seize Every Moment
The film, co-created with Leo Burnett, showcases hows the prevailing trend of celebrating only a specific body type and size, neglecting the...
Instagram’s Twitter-Like Feature, Thread, Set to Launch Worldwide on July 6th
Insta’s much-rumoured Twitter rival app- Thread has already rolled out on iOS App Store in the US and is expected to launch...
Arka Fincap Joins Forces with Centrick as Creative Solutions Partner
Centrick will be tasked with building and managing the NBFC’s brand across online destinations, social channels, offline communication and spaces
Rediffusion Celebrates 50 Years of Excellence
Rediffusion was launched on 2 July 1973 by Diwan Arun Nanda, Ajit Balakrishnan and Mohammed Khan. The agency celebrated its golden jubilee...
Redseer Report on IPL 2023: Fantasy Sports Platforms Garnered Rs 2,800 Crore, while Brands...
Redseer’s analysis shows a 24% jump in gross gaming revenue from Rs 2250 crore in IPL 2022, and the market has grown...
Mastering Digital Discoverability: Strategies for Brands to Optimize their Online Presence
Between SEOs and product rankings, the digital success of a brand can be atomised down to some essentials of digital discoverability.
