Vimarsh Razdan, Co-founder and CEO of Underneat, represents an entrepreneurial journey shaped by experience, setbacks, and the willingness to begin again. From earning his first salary of ₹10,000 per month to building his third business, Vimarsh Razdan’s story highlights the importance of learning, adapting, and staying committed to the process of building something meaningful.
Before entering entrepreneurship, Vimarsh Razdan spent 15 years at one company, progressing from management trainee to Senior Vice President. During this period, he helped grow a division from ₹35 crore to ₹500 crore. This experience provided him with an understanding of business operations, leadership, and organizational growth. However, Vimarsh Razdan eventually decided to leave his corporate career and pursue entrepreneurship, stepping into a different environment with new challenges.
His first venture in Paris faced difficulties and failed within six months of its launch after COVID-19 disrupted the business environment. For many entrepreneurs, such an experience could become a reason to stop trying. Instead, Vimarsh Razdan treated the setback as part of his journey, recognizing that business outcomes are influenced by timing, market conditions, and decisions made along the way.
During the pandemic, Vimarsh Razdan and his wife, Alpana Razdan, started another business. Today, he is building Underneat, bringing lessons from his previous experiences into his current venture. Each attempt has contributed to a broader understanding of what it takes to establish and sustain a business.
One important lesson Vimarsh Razdan emphasizes is the need to listen to customers before assuming their requirements. Businesses cannot grow sustainably by relying only on personal opinions or initial ideas. Understanding customer needs helps founders make better decisions and develop relevant solutions.
Vimarsh Razdan also highlights the importance of hiring people who are eager to build, maintaining a lean team, and avoiding the belief that success is permanent. These principles reflect the practical realities of entrepreneurship, where resources are limited, markets change, and teams must remain adaptable.
Another significant idea in Vimarsh Razdan’s journey is that starting over does not necessarily mean failure. Every new beginning offers an opportunity to apply previous lessons, reconsider strategies, and make more informed choices. His experiences demonstrate that progress is rarely a straight line.
As Vimarsh Razdan continues building Underneat, his journey serves as a reminder that entrepreneurship requires more than ambition. It demands resilience, customer awareness, thoughtful hiring, and continuous learning. Ultimately, Vimarsh Razdan’s experience shows that starting from zero can become a valuable part of growth when setbacks are treated as lessons rather than final outcomes.
