Mumbai, August 5th, 2024 – Get ready for a taste of Polish luxury! ZYTO, a new premium vodka meticulously crafted in the heart of Poland, arrives in India courtesy of Serenity Beverages Private Limited. Born from the audacious spirit of a group of friends, ZYTO is poised to disrupt the Indian Alcobev market, offering a revolutionary take on luxury vodka for the young and discerning drinker.
ZYTO, meaning “Rye” in Polish, wasn’t born in a boardroom, but rather between sets at the gym. Fueled by a shared passion for fitness and a touch of entrepreneurial swagger, Kashyap Salla, a seasoned entrepreneur, and his fellow fitness enthusiast companions, dreamt of shaking up the vodka scene with a brand that was both sophisticated and refreshingly youthful. Their vision? To craft a vodka meticulously distilled in a state-of-the-art Polish distillery, using the finest ingredients and a commitment to quality, without the hefty price tag. The result? ZYTO, a testament to their friendship and a game-changer in the world of premium vodka.
“We dreamt of a vodka that transcended the ordinary. A vodka meticulously crafted in Poland, steeped in tradition, yet refreshingly youthful in its approach. We achieved unparalleled smoothness through a rigorous distillation process, ensuring a taste that elevates every sip.” says Kashyap Salla, founder of ZYTO. “ZYTO is for the young and ambitious who refuse to compromise on quality, but also value accessibility. It’s the perfect expression of luxury redefined, a premium vodka experience you can truly own.”
ZYTO offers two distinctive variants to cater to different preferences: ZYTO 3, meticulously crafted through a triple-distillation process, offers a clean and smooth taste, ideal for those seeking a classic vodka experience. Priced at ₹2500, ZYTO 3 delivers exceptional value for its premium quality. For those with a more discerning palate, ZYTO Luxe takes smoothness to the next level. This luxurious vodka undergoes a five-stage distillation process, resulting in an exceptionally refined taste. ZYTO Luxe is available for ₹3500, making it an accessible indulgence for vodka connoisseurs.
Both ZYTO 3 and ZYTO Luxe are crafted with meticulous attention to detail. The vodka uses crystalline water sourced from its own intake and undergoes rigorous filtration processes, including activated carbon, to guarantee the utmost purity. The result? A velvety smooth vodka that elevates every sip.
“Crafted with precision, savoured with elegance – experience the purity of perfection,” embodies the ZYTO spirit. The brand is designed for those who want to make a statement without compromising on quality. ZYTO is the perfect companion for celebrating life’s moments, big or small, with friends and loved ones.
With its innovative spirit and commitment to quality, ZYTO is poised to redefine luxury in the vodka market. Experience the ZYTO difference now!
