Ahana Gautam, the Founder and CEO of Open Secret, has not only built a successful business but also embarked on a personal journey of transformation. In a recent LinkedIn post, Ahana reflects on the profound changes she has experienced as an entrepreneur over the past few years. Her insights are candid and powerful, offering a refreshing perspective on what it truly means to run a business, grow as an individual, and remain authentic in a world that often pushes conformity.
Ahana Gautam begins her post by acknowledging that the entrepreneurial journey has shaped her in ways she could never have imagined. “I am not the same person I was 4-5 years ago,” she writes, pointing to the deep personal growth that has come alongside her business endeavors. While much is said about the differences between working in a startup versus a big company, Ahana Gautam highlights a less-discussed aspect: the personal transformation that accompanies entrepreneurship.
One of the most striking lessons Ahana Gautam shares is the idea of running your own race, rather than following the path defined by others. Early in her career, she admits to chasing big brands for her resume, a common pursuit for many professionals seeking external validation. But over time, Ahana Gautam realized that this game has no end—there will always be someone with more money, a bigger company, or a more impressive title. Social media only amplifies this phenomenon, with constant comparisons and a fixation on what appears “cool.”
For Ahana Gautam, the key is to focus on your own “North Star,” the values and goals that truly matter to you, rather than what the world deems impressive. “Be uncool,” she advises. “It’s liberating.” In a world where everyone is trying to outdo each other, Ahana Gautam’s message is a reminder that true fulfillment comes from within, not from external approval or societal expectations.
Another critical lesson Ahana Gautam reflects on is the importance of hunger over entitlement. Coming from a pedigreed background herself, she understands the temptation to rely on past achievements or prestigious affiliations. But in the entrepreneurial world, Ahana Gautam has learned that these credentials mean little if you’ve lost your hunger. Success in business is about continuous learning, adaptability, and the relentless pursuit of excellence. “You are only as good as your last decision,” she notes, emphasizing that where you went to school or what titles you’ve held are far less important than the quality of your recent choices.
Ahana Gautam’s journey has also forced her to confront her own entitlement, which she describes as one of her toughest internal battles. By acknowledging and overcoming this, she has been able to lead Open Secret with the passion and drive required to navigate the challenges of entrepreneurship. Her story is a powerful reminder that self-awareness and humility are essential traits for any leader.
In addition to hunger, Ahana Gautam stresses the importance of authenticity over the desire to be liked. This is particularly relevant for women in leadership, who are often judged by different standards than their male counterparts. As Ahana Gautam points out, women are frequently criticized for being “too aggressive,” “too intimidating,” or “not smiling enough.” These judgments can create pressure to conform, to soften one’s personality, or to fit into a mold that pleases others.
But Ahana Gautam challenges this mindset. “It’s okay to be disliked,” she asserts. In fact, trying to please everyone is a losing game, one that can prevent individuals from reaching their full potential. Ahana Gautam encourages women, and all leaders, to embrace their authentic selves, even if it means facing criticism or disapproval. Along the way, she believes, you will find people who value and respect you for who you truly are, rather than who you pretend to be.
This theme of authenticity is woven throughout Ahana Gautam’s reflections on her entrepreneurial journey. For her, being true to oneself is not just a personal value—it’s a business strategy. By staying aligned with her core beliefs and focusing on what genuinely matters, Ahana Gautam has been able to build a company that reflects her vision and values. Open Secret, under her leadership, has grown into more than just a business; it’s a mission-driven brand that seeks to provide healthier snacks while empowering families to make better choices.
Ahana Gautam’s journey is also a testament to the importance of resilience and perseverance. The path of entrepreneurship is rarely smooth, and she has faced her share of challenges. But rather than being discouraged by setbacks, Ahana Gautam has used them as opportunities for growth and learning. Her ability to adapt, pivot, and stay focused on her goals has been a driving force behind Open Secret’s success.
As she continues to lead Open Secret, Ahana Gautam is not just building a brand—she’s inspiring others to pursue their passions with authenticity and determination. Her reflections on hunger, authenticity, and personal growth are valuable lessons for anyone navigating the complex world of entrepreneurship. By staying true to herself and embracing the challenges along the way, Ahana Gautam has become a role model for aspiring entrepreneurs and business leaders alike.
Ahana Gautam poses a powerful question: “What will you do with this wild and precious life if you weren’t feared?” This question encapsulates the essence of her journey—one of courage, self-discovery, and the pursuit of a meaningful, fulfilling life. For Ahana Gautam, entrepreneurship is not just about building a successful business; it’s about becoming the best version of oneself and using that personal growth to make a positive impact on the world.
Ahana Gautam’s story is a reminder that success is not measured by the accolades or the money raised, but by the personal transformation that comes from pursuing your passion with purpose, authenticity, and relentless hunger.
